WHAT IS A TRADEMARK?

 

What is a trademark?

A trademark is a brand name, symbol, or emblem that is used to identify a company’s goods or services. A trademark is a name, words, signature, letter, symbol, drawing, figure, inscription, picture, or advertisement that is used to identify a group of items, goods, or services as belonging to a specific owner or emanating from a specific source.

There are numerous advantages to trademark registration in the UAE, including the protection of your brand and the assurance that other companies will not counterfeit or imitate your trademark. The Ministry of Economy of the United Arab Emirates is the official entity in charge of trademark registration, renewal, and revocation.

WHICH TRADEMARKS CAN BE REGISTERED IN THE UAE?

When registering trademarks in the UAE, there are a few things to bear in mind. If you want to register a trademark in the United Arab Emirates, it must not include any of the following:

  • Offenses against public morals and religions
  • Public symbols (such as flags)
  • Symbols such as for Red Cross and Red Crescent
  • Names or titles of third parties
  • Direct translations of other well-known trademarks

Additional restrictions on what you can put in your trademark may exist, which you can learn about by contacting the Ministry of Economy.

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